Advertising and Sponsorship Policy
Pulborough Post Advertising and Sponsorship Policy
Last Updated: 24 July 2026
Purpose
The Pulborough Post is committed to maintaining the trust of its readers through transparency, editorial independence, and responsible commercial practices.
Advertising, sponsorship, partnerships, and other commercial arrangements help support the sustainability of our publication and enable us to continue providing local news and community information.
This policy explains how advertising and sponsorship are managed and how we maintain a clear separation between editorial content and commercial activity.
Editorial Independence
The Pulborough Post maintains full editorial independence.
Advertisers, sponsors, commercial partners, donors, and supporters do not influence:
- Editorial decisions
- News coverage
- Story selection
- Headlines
- Investigations
- Opinions expressed by contributors
Editorial decisions are made solely by the editorial team and in accordance with our Editorial Standards Code and Editorial Independence Statement.
No commercial arrangement grants the right to approve, suppress, or influence editorial content.
Separation of Editorial and Commercial Content
We maintain a clear distinction between editorial content and advertising.
Readers should always be able to distinguish between:
- News and editorial content
- Advertising
- Sponsored content
- Promotional material
- Affiliate content
Commercial material will not be presented in a manner that intentionally misleads readers into believing it is independent journalism.
Sponsored Content
From time to time, The Pulborough Post may publish sponsored content, advertorials, partnership features, or promotional articles.
Where this occurs:
- The content will be clearly labelled.
- Readers will be informed that the content has been sponsored, paid for, or produced as part of a commercial arrangement.
- Sponsorship status will be disclosed in a manner that is clear and prominent.
Sponsored content remains subject to legal, ethical, and editorial review.
Advertising Standards
We aim to accept advertising that is lawful, honest, decent, and socially responsible.
Advertisements must not:
- Be misleading or deceptive
- Promote unlawful activities
- Contain discriminatory content
- Encourage harmful behaviour
- Infringe intellectual property rights
- Contain offensive or inappropriate material
Advertisers are responsible for ensuring the accuracy of their advertising claims.
Advertising Categories
The Pulborough Post reserves the right to decline advertising that it considers unsuitable for its audience or inconsistent with its values.
Advertising may be refused where it relates to:
- Illegal products or services
- Fraudulent schemes
- Hate groups or extremist organisations
- Adult content
- Dangerous or harmful products
- Content likely to damage community trust
We may also decline advertising that presents legal, reputational, or ethical concerns.
Local Businesses and Community Organisations
As a community publication, we welcome advertising from:
- Local businesses
- Community organisations
- Charities
- Schools
- Sports clubs
- Cultural organisations
- Local service providers
Advertising relationships with local organisations do not affect editorial coverage.
Sponsorship Arrangements
The Pulborough Post may accept sponsorship for:
- Community initiatives
- Events
- Newsletters
- Special projects
- Local campaigns
- Community features
Sponsorship agreements will not give sponsors control over editorial content.
Any sponsored project will be clearly identified where appropriate.
Affiliate Links and Recommendations
The Pulborough Post may occasionally use affiliate links or referral arrangements.
Where affiliate links are used:
- We will seek to disclose their presence.
- Editorial recommendations will not be based solely on potential revenue.
- Readers will be informed where purchases may generate a commission.
Our commitment to accuracy and fairness applies equally to affiliate content.
Political Advertising
Any political advertising must comply with applicable laws and regulations.
Political advertisements, campaign material, and election-related promotions will be clearly identified as such.
Acceptance of political advertising does not imply endorsement by The Pulborough Post.
User Trust and Transparency
We recognise that reader trust is essential to the success of local journalism.
For this reason, we are committed to:
- Transparency regarding commercial relationships
- Clear labelling of sponsored content
- Honest advertising practices
- Protection of editorial independence
Commercial support helps sustain our work, but our primary responsibility remains to our readers and the community we serve.
Advertising Enquiries
For information about advertising opportunities, sponsorship arrangements, or commercial partnerships, please contact:
The Pulborough Post
Email: advertising@pulboroughpost
Website: www.pulboroughpost.co.uk
Policy Review
This policy will be reviewed periodically to ensure it remains consistent with legal requirements, industry best practice, and the values of The Pulborough Post.
We remain committed to operating in a manner that is transparent, responsible, and worthy of the trust placed in us by our readers and advertisers alike.